Post has been a part of breakfast for more than 100 years. For generations, we’ve remained dedicated to helping families bring home goodness, and we’ll maintain that commitment for generations to come. Explore this section to learn more about our company.


Since 1996, Waffle Crisp has been delighting cereal-lovers with the wafflicious taste of real homemade waffles in a mini size. Its waffle-shaped bits of corn cereal taste like maple syrup-covered waffles with a dusting of cinnamon. When the cereal first launched, it was said that Waffle Crisp had so much flavor packed into every nook and cranny because it was made by “grannies,” a group of grandmotherly women who were experts at making breakfast. (What grannies aren’t?) Waffle Crisp was their labor of love.

Then, a justice-defending cartoon waffle with red sneakers, Waffle Boy, was introduced. His arch nemesis, Professor Burnt Toast, was a threat to the cereal, but Waffle Boy always outsmarted him. Waffle Boy still appears on the Waffle Crisp cereal box today. Whether you’re a waffle boy, waffle girl or waffle mom or dad, the crunchy and tasty mini-waffles in every bite of Waffle Crisp are a mega fun part of any day.