Post Frequently Asked Questions

Common Questions About Post

Can you give me some background on Post's history?

The Post Cereals tradition dates back to 1895, when C.W. Post made his first batch of "Postum," a cereal beverage. Since then, Post has followed a path of delicious innovation, creating cereals that have defined the breakfast experience for generations of families. Learn more about Post history.

How do I read the code date on my Post cereal box?

All Post cereals have a code (or "Best When Used By") date on the top flap of the box. For example, if the code date reads "MAR 03 13," the corresponding "use by" date is March 3, 2013. The product should not be used after this date. By referring to the Best When Used By date you can be sure the product you’ve chosen is at peak freshness at the time of purchase and for a reasonable period of time thereafter, when stored unopened in a cool, dry place.

How should I store my Post Cereal once I've opened it?

We recommend storing your opened cereal box in a cool, dry place. Be sure to close the liner and box tops tightly after each use. You may also store your cereal in the refrigerator. The length of time Post Cereals remain fresh depends on where they are stored, as well as the level of heat and humidity the products are exposed to.

How did Grape-Nuts get its name?

Grape-Nuts, the cereal that is neither a grape nor a nut, is made from natural wheat and barley. This unique, naturally sweet cereal was created in 1897. Some people believe that C.W. Post came up with the name because the cereal contained glucose, also known as “grape sugar,” and because of its distinctive nutty flavor. The cereal with the funny name is packed with power from healthy carbohydrates and protein. Go to the website.

How can I find Post cereal recipes?

The Recipes section of this site features tasty recipes that are made with Post products.

Where can I find coupons for Post cereals?

We mainly issue coupons through newspapers, magazines and online promotions, which you may find on your favorite brand’s website. Often, you can also find coupons on our product packaging.

How can I contact Post?

Questions or comments for Post? Contact us.

I’m looking for a specific Post product. How can I find what stores sell it?

Use the product finder on our Where To Buy page to find your favorite Post cereals near you.

Has my favorite Post product been discontinued?

Don’t see the Brand and Flavor combination you were looking for? View a list of our discontinued products.

Where can I find Post investor information?

View the Investor Relations section of our site.

How can I share a suggestion or idea I have for Post?

We welcome your feedback! View our contact information.

What is the history of Post?

See a timeline of Post’s company history.

What jobs are available at Post?

Explore our Careers pages for available positions and learn about what it’s like to work at Post.

Do you use high fructose corn syrup (HFCS) in your products?

No, we do not use high fructose corn syrup in any of our products.

General Nutrition Questions

What is the difference between simple carbs vs. complex carbs?

Carbohydrates come in two forms, simple and complex. They refer to the structure of the molecule, which can have few components (simple) or many (complex). Simple carbohydrates are easily broken down by the body, and give you immediate energy. Complex carbohydrates are broken down more slowly, and give you energy over time.

Simple carbohydrates in foods can be added, naturally occurring or both. An example of a naturally occurring sugar is the lactose in dairy products or fructose in fruits. Examples of added sugars are sucrose (table sugar) or corn syrup. All simple carbohydrate content of Post® Cereals is listed as Sugars on the Nutrition Facts panel.

Complex carbohydrates include both the starch and dietary fiber in foods. The starch content of a product may or may not appear on the label, because it is not required by government labeling regulations. If starch content is listed it is called “other carbohydrates.” Dietary fiber in Post® Cereals is listed on the Nutrition Facts panel.

Why is fiber so important for weight loss and for overall health?

Health experts agree that dietary fiber is an important part of a nutritious diet and plays a role in weight and diabetes management. It helps you feel fuller for longer, and helps move waste through your system, which benefits the health of your digestive system. It may also reduce risk for heart disease and some types of cancer as part of a low-fat diet rich in fruits, vegetables and whole grains. Public health organizations recommend a total of 20-35 grams of dietary fiber per day from a variety of food sources. Whole grains, dry beans, nuts, fruits and vegetables are good sources of fiber.

How can this product be labeled 0 grams trans fat when it still contains partially hydrogenated oil?

The Food and Drug Administration (FDA) is the final authority on food labeling in the U.S. and determines how nutrition information on food labels should be communicated to consumers. The FDA has determined that amounts of less than 0.5 gram per serving for all fats, including trans fat, must be declared as "0" grams in the Nutrition Facts box on food labels. As a result, consumers may see a product that lists 0 grams trans fat on the label, but actually contains some trans fat. When a label shows 0 grams trans fat per serving and lists "partially hydrogenated" vegetable oil (such as soybean or cottonseed, among others) in the ingredients, the product contains trans fat — it may contain up to 0.49 gram of trans fat per serving. Trans fat can also occur in some non-hydrogenated oils and some meat and dairy products. For more information about trans fat labeling, read the FDA's “Questions and Answers about Trans Fat Nutrition Labeling."

Why don't all the fats listed on the label add up to the total?

The Food and Drug Administration (FDA) determines how nutrition information on food labels should be communicated to consumers. Under FDA rules, “total fat” is made up of more components than fatty acids, some of which are not listed in the Nutrition Facts box. In addition, FDA rules require that amounts of total fat and fatty acids be rounded when listed in the Nutrition Facts box. Amounts over 5 grams are rounded to the nearest whole gram, amounts between 5 grams and 0.5 gram are rounded to the half gram, and amounts below 0.5 gram are rounded to zero.

What are whole grains?

Whole grains and whole grain foods contain all of the essential parts and naturally occurring nutrients of the entire grain seed, and are an important part of a balanced diet. A whole grain kernel is made up of three parts: the bran, endosperm and germ. The bran is the outer layer and has most of the fiber. The endosperm is the middle part of the kernel, and is mostly starch. The germ is the inner core, and contains protein, vitamins, minerals and unsaturated fat.

A refined grain (like classic white bread) has only one of the three parts, the endosperm. Refined flour begins from whole grains, but when the grains are refined to remove the bran and germ, most of the nutrition is also removed.

Nutritionists recommend eating 3 or more servings of whole grain foods per day (about 16 grams whole grains per serving or at least 48 grams per day). Many Post products are a great source of whole grain (see each product’s nutritional information for more details).

Special Dietary Needs

What Post products are gluten-free?

Currently, the following products are gluten-free: Fruity Pebbles, Cocoa Pebbles, Fruity Pebbles Treats and Honey Bunches of Oats Chocolate.

Are any of your products kosher or pareve?

All Post products are kosher, with the exception of Fruity Pebbles Treats and Cocoa Pebbles Treats.

Do you have products that are suitable for people with diabetes?

Post offers many nutritious cereals that can be part of a healthful meal plan. A Registered Dietitian (RD) or Certified Diabetes Educator (CDE) can help show you how to include Post cereals as part of an individualized meal plan that’s right for you.